C O M P A N Y P R O F I L E
The Brand was born from an intuition of the stylist Paolo Petrone, who in 1992 established a luxury ready-to-wear clothing company to guarantee a unique service to wholesalers: a high quality product able to breathe new life into the seasonal collection making it more captivating.
From his side Petrone, with a strong passion for fashion and a respectable level of experience as buyer for luxury fashion companies, has been investigating the real needs of retail resulting in a necessity of creating a high quality just-in-time collection, made of dressy items and strong personality.
CONTACTS:
Madison SRL
Via S.Caboto 8/B
20025 Legnano MI
ITALY
T: (+39) 0331 579490
F. (+39) 0331 579503
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Paolo Petrone was born in Castellanza (Varese), on November 30th, 1966. His father was Neapolitan and his mother Milanese, he combines characteristics of people from the South of Italy like creativity, innovation and imagination with attributes of people from the North of Italy such as tenacity, determination and precision.
Model student at Liceo Scientifico in Legnano (Italian secondary school), he understood he was too prone to creativity to dedicate to scientific matters and he carried on his studies by attending School of Architecture at Politecnico of Milan.
It took him not so long to pass from architecture to fashion and in 1988 he started his own professional career as visual merchandiser manager to become later the head of the purchase department of a luxury multi-brand retail chain in Milan.
In 1992 Paolo Petrone presented his first collection of jewelry t-shirt under the name “Amorimiei” achieving consensus from all department stores in the world.
© MDACOM WEB SOLUTIONS
AN INTERNATIONAL BRAND
Thanks to the success obtained with the ready-to-wear haut de gamme, Petrone decided to improve his creative process by investing on the made-to-order: another success.
In this way the label reached the most strategic international markets, from Europe (CSI included) to USA, from Middle to the Far East.
EXCELLENCE OF MADE IN ITALY
Nowadays, Paolo Petrone’s made-to-order and ready-to-wear collections, which are entirely made in Italy, stand out as a feminine total look, using a style that enhances body silhouette and modern motifs that make every garment glamorous.
Speaking of fashion, apparel proposals are aligned with the trends of the moment, whilst being loyal to brand identity that is becoming progressively more recognized and of impact.
WHITE STEEL AND WOOD
The company site is in Legnano, 30 kilometers away from Milan: collections are made with the support of specialized manufacturers for each material type, to guarantee anytime the quality excellence.
Recently, the company has changed its outlook and now it stands as a modern space, nearly futuristic: a white “container” dedicated to production and in the middle of it, as it was suspended in the air, a parallelepiped made of crystal, steel and wenge wood stands out and it is the location for the offices and the showroom.
LUXURY 5 STARS
Part of the brand success comes from the partnership with Four Seasons Hotel of Milano, the prestigious fashion hotel located in the heart of Quadrilatero d’Oro (golden rectangle) in Milano.
Since the beginning, Paolo Petrone “adopted” the Four Seasons as his show-room during Milano Moda Donna, achieving great results in terms of visibility and sales.
